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Triple Crown

Add KOREA 2011

Bronze prize in the print category at the 2010 New York Festival

Our advertising for the Mont-Bell down jackets won a bronze prize in the print category at the New York Festival, one of the world’s three major advertising festivals. The advertisement well expressed the superlightweight and conveniently portable features of the product, thereby causing it to earn a high rating.

LG corporate Advertising campaigns swept the 2009 local and International advertising festivals

Our 2008 advertising campaigns for LG corporate PR, “Famous Paintings Series,” swept numerous advertising awards. The Gogh series was nominated for the silver prize in the TV craft category at the 2009 Asia-Pacific Advertising Festival. For the first time in the Korean advertising industry, HS Ad won a silver prize in the TV craft category at the Asia-Pacific Advertising Festival. It also won the grand prize in the print category at the 17th Consumer’s Choice Advertising Awards hosted by Korea Advertisers Association, and received the grand prize at the 16th Advertisement of the Year Awards.

Yoo Chang-jo, a professor at Dongguk University and chairman of the screening committee for the Advertisement of the Year Awards hosted by Korea Advertising Society, said in his review: “LG’s Famous Painting Series advertisements successfully delivered the best brand image, thereby earning recognition for the superiority of their creative ideas. They were also presented consistently in conjunction with the previous year’s campaigns, thereby earning a high rating.”

The Famous Painting Series effectively emphasized that while LG’s brand identity is geared towards serving its customers better, the LG brand is committed to making its customers live the good life. In 2007, LG products were placed alongside the famous works of world-renowned painters, such as Gogh, Manet, and Degas, creating a fresh sensation in the industry. In 2008, the storylines were strengthened to arouse “love” in the relations between the characters appearing in the famous paintings and in LG’s products, using the 3D technique.

InternationalDomestic

2010
Bronze prizes in the press categories at the New York Festival
2009
Silver prize in the TV craft category at the Asia-Pacific Advertising Festival
2008
Grand prize in the film & video category at the New York Festival
2007
Bronze prize in the outdoor category at the New York Festival
2005
IBA (International Business Awards) - Stevie Awards’
gold prize in the consumer promotion category at the New York Festival
ARC Awards - Honors Prize
2004
Silver prize at the Galaxy Awards
Silver and bronze prizes at the ARC Awards
Gold prize at the 2004 AME Awards hosted by the New York Festival
2003
Silver Lion Prize in the outdoor category at Cannes
Gold and silver prizes at the Galaxy Awards
2001
Silver prize in the POP category at the 31st Japan POPEYE Festival
1999
Silver prize at the 1st AME Awards hosted by the New York Festival
Silver prize in the paper category at the New York Festival
Gold prize at the Festival COMUNICA 99
1995
Silver prize in the TV category at the AME New York Festival
1990
1989 Best Calendar prize at the International Culture Graphic Arts Fair
1984 Best and superior prizes in the magazine category at Ad Asia'84 (South Awards)
1980 Best prize in the radio category at the CLIO Awards
1979 Superior award in the theater advertising category at the Japan ACC Awards, Grand Prize at KMA Publicity Awards,
1974 Special prize in the TV category at the CLIO Awards

InternationalDomestic

2011
Korea Advertising Awards – gold prizes (radio, newspaper, magazine)
Grand prize in the print category at the Customer’s Choice Advertising Awards
2010
Korea Advertising Awards – gold prizes (radio, newspaper, magazine)
Grand prize in the print category at the Customer’s Choice Advertising Awards
2009
Grand prize in the print category at the Customer’s Choice Advertising Awards
Grand prize at the Advertisement of the Year Awards
At the Korea Advertising Awards, one gold prize (magazine) and two silver prizes (newspaper, magazine), the winner of the biggest number of prizes
2008
Korea Advertising Awards – bronze prizes (newspaper, magazine)
Advertisement of the Year Awards – newspaper, magazine
Customer’s Choice Advertising Awards – TV (3), newspaper (1), magazine (3), outdoor (1)
2007
Korea Advertising Awards – silver prizes (TV, newspaper, magazine), bronze prize (magazine)
Korea Broadcasting Advertising Festival – grand prize
Customer’s Choice Advertising Awards – TV (2), newspaper (1), magazine (4), outdoor (1), special prize (1)
Advertisement of the Year Awards - newspaper, magazine
2006
Advertisement of the Year Awards - in the category of superior advertising planning
Customer’s Choice Advertising Awards – Good Advertising prizes in the TV, newspaper, and magazine category'
Korea Advertising Awards – silver prize (magazine), bronze prize (magazine, SP)
2005
The Advertisement of the Year Awards - TV
Customer’s Choice Advertising Awards – Newspaper, Internet
Korea Advertising Awards – Gold Prize (newspaper, magazine), Silver Prize (magazine),
Korea Advertising Awards – Bronze Prize (newspaper, radio)
2004
Gold prize in the SP category at the Korea Advertising Awards
Bronze prize in the newspaper category at the Korea Advertising Awards
Grand prize in the newspaper category at the Customer’s Choice Advertising Awards
Good Advertising prize in the broadcasting category at the Customer’s Choice Advertising Awards
Advertisement of the Year Awards - TV, newspaper
2003
Gold prize in the newspaper category at the Korea Advertising Awards
2002
Grand prize in the print category at 10th Customer’s Choice Advertising Awards
Superior prize in the newspaper category at the 21st Korea Public Advertising Awards
2001
Advertisement of the Year Awards (newspaper category)
Grand prize at the 1st Superior Corporation Good Advertising Awards
Grand Prize in the newspaper category at the 20th Public Advertising Works Competition
2000
Advertisement of the Year Awards (TV and newspaper categories)
8th Customer’s Choice Advertising Awards (TV, newspaper, and magazine categories)
Korea Advertising Awards - bronze prize in the radio category, and superior prizes in 11 other categories, including broadcasting and print
1999
7th Customer’s Choice Advertising Awards
Silver prize at the 13th Korea Industrial Film Fair
1998
6th Customer’s Choice Advertising Awards
'98 Korea Advertising Awards
1997
5th Customer’s Choice Advertising Awards
1995
Grand prize in the 35mmm film category at the 9th Korea Industrial Film Fair
3rd Customer’s Choice Advertising Awards
12th Korea Advertising Awards
1990 ~ 10th Korea Broadcasting Awards – grand prize (3 years in a row)
1989 9th Korea Broadcasting Awards – grand prize
1988 8th Korea Broadcasting Advertising Awards – grand prize
1987 7th Korea Broadcasting Adverting Awards – Best prize
1986 6th Korea Broadcasting Advertising Awards – Best prize
1985 5th Korea Broadcasting Advertising Awards – grand prize
1981 1st Grand Prize of Korea Broadcasting Advertising Awards - grand prize
1979 Grand prize at KMA Publicity Awards
1979 Grand prize in the newspaper category at the 15th JoongAng Mass Communication Advertising Awards
1978 Grand and Best prizes at the Donga Advertising Awards
1976 Best prize at the Donga Advertising Awards

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