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Cross Media

 

Print, PR, SNS, SP
BRAND
TV, Internet, Mobile, OOH

CMP (Cross Media Planning) Online & offline media planning integration

Cross-media planning is achieved through the integration of data and platforms, using differentiated targeting skills, and measuring the inter-media effects. It supports advertisers in effectively coping with the evolving media environment, maximizes our customers’ experience with brands, and assists in establishing long-term relations with our customers.

Exposure ­ Mass Media ­ Digital Media ­ OOHSearch ­ Search ­ SNS/Website ­ Brand Reviewer/TesterAction ­ On/Offline Retailer ­ POP ­ MarketplaceShare ­ Blog / Cafe ­ SNS ­ UCCInteract ­ Brandsite ­ Blog/Microblog

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