Cross Media

 

Print, PR, SNS, SP
BRAND
TV, Internet, Mobile, OOH

CMP (Cross Media Planning) Online & offline media planning integration

Cross-media planning is achieved through the integration of data and platforms, using differentiated targeting skills, and measuring the inter-media effects. It supports advertisers in effectively coping with the evolving media environment, maximizes our customers’ experience with brands, and assists in establishing long-term relations with our customers.

Exposure
­ Mass Media
­ Digital Media
­ OOHSearch
­ Search
­ SNS/Website
­ Brand Reviewer/TesterAction
­ On/Offline Retailer
­ POP
­ MarketplaceShare
­ Blog / Cafe
­ SNS
­ UCCInteract
­ Brandsite
­ Blog/Microblog

  • IMC Strategy
  • Insight Lab