HS Ad began in 1962 when the Advertising Office of Lak-Hui Chemical Industrial Corp. was established.
In 1984, it became the foundation of LG Ad,
a full-service ad agency of the LG Group.

In 2008, in response to extreme changes in
consumer behavior and the advertising
environment, the company renamed
itself HS Ad, standing for Hybrid Solution, and opened a new era in advertising

HS Ad built its reputation through a number of
outstanding campaigns that marked a new
era in Korean advertising and established unique organizations and systems in various business areas.