History
We have worked tirelessly
for over half a century
for advertisers, brands, and consumers.
Agency of the Year selected by the Seoul Creative Festival
Agency of the Year selected by the Seoul Creative Festival
Agency of the Year selected by the Seoul Creative Festival
Won Grand Prize at the Korea Advertising Awards for sixth consecutive year
30th anniversary of the establishment of GIIR
Company chronical <Half a Century of LG Advertising> published
Incorporated into LG Group (October)
Renamed HS Ad (April)
Head office relocated from Yeouido LG Twin Tower to the Mapo LG Building
Grand Prize at the New York Festivals Film & Video Awards – Korea's first (February)
Holding company GIIR and ad agency LG Ad launched
Became an affiliate of WPP
IPO (August)
Grand Prize at the People's Choice Awards for the Best Advertisement for third consecutive year (March)
Bronze Prize at the New York Festivals
– our first major award at an international advertisement festival
Nike ad, the first ad ever exported from Korea for royalties
LG Ad established Tokyo Branch - first foreign network (October)
First consumer profile survey conducted in the industry (June)
Grand Prize at the Korea Broadcast Advertising Award for third consecutive year
Billings exceed KRW 100 billion
First LG Ad University Advertising Awards held
LG Ad, a full-service ad agency of LG Group, launched
Independent ad agency system established with Hui-Sung Industrial Co., Ltd.
Special Prize at the Clio Awards
(the first award at an international competition in the Korean advertising industry)
Advertising Office of Lak-Hui Chemical Industrial Corp. launched
(LG Group's first advertising unit)
