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Awards

HS Ad captured the minds of consumers and
advertisers with the greatest creativity.

대한민국광고대상(ADKOR) 로고

Korea Advertising Awards
Winner for Nine Years Running

<At the 2016 Korea Advertising Awards> HS Ad received most grand prizes by claiming 3 out of 8 grand prizes across all categories. With the latest awards, HS Ad became a grand prize winner for six years in a row. The three campaigns that brought grand prizes to HS Ad this year were the “Reunion with Korean Cultural Heritage Exhibition” campaign for LG Electronics in the promotion category, the “University Student Design Contest” ad for Korean Air in the print ad category, and the “Guest House” campaign for Korean Air in the integrated media ad campaign category.

In 2019

LG Electronics LG TROMM Twinwash ‘Laundry of Korean’

LG Electronics
LG TROMM Twinwash ‘Laundry of Korean’
[Broadcasting Ad category Grand prize]

Woowa Brothers ‘We were same people’

Woowa Brothers
‘We were same people’
[Integrated AD category Gold Prize]

LG Uplus ‘5G Gallery’

LG Uplus ‘5G Gallery’
[Design Creative category Silver Prize]

In 2018

우아한형제들 배달의민족 ‘우리는 본래 같은 민족이었다‘ 사진

Woowa Brothers
‘We were same people in the beginning’
[Broadcasting Ad category Bronze Prize]

In 2017

LG전자 '다시 만난 우리 문화유산전' 사진

Korean Airline
‘My ticket to Spain’
[Integrated AD category Grand Prize]

In 2016

LG전자 '다시 만난 우리 문화유산전' 사진

LG Electronics
'Reunion with Korean Cultural Heritage Exhibition'
[Promotion category Grand Prize]

대한항공 '대학생 디자인 공모전' 사진

Korean Air
'University Student Design Contest'
[Print ad category Grand Prize]

대한항공 '게스트하우스' 광고 이미지

Korean Air
'Guest House'
[Integrated media ad campaign category Grand Prize]

In 2015

우아한 형제들 배달의 민족 '신의 배달' 광고 이미지

Woowa Brothers
People of Delivery 'Delivery by God'
[Radio ad category Grand Prize]

In 2014

대한항공 '내가 사랑한 유럽 TOP 10' 광고 이미지

Korean Air
'My Beloved Europe Top 10'
[Video ad category Grand Prize]

배달의 민족 '우리가 어떤 민족입니까' 광고 이미지

People of Delivery
'What Kind of a People Are We?'
[Integrated media/print ad category Grand Prize]

In 2013

대한항공 '어디에도 없던 곳 인도양으로' 온라인광고 이미지

Korean Air
'Found Nowhere Else - the Indian Ocean'
[Online ad category Grand Prize]

LG전자 트롬 스타일러 인쇄광고 이미지

LG Electronics
Tromm Styler print ad
[Print ad category Grand Prize]

In 2012

대한항공 '케냐-참여유도' 캠페인 인쇄광고 이미지

Korean Air
'Kenya-Participation' campaign
[Print ad campaign]

대한항공 '그때 캐나다가 나를 불렀다' 라디오광고 썸네일 이미지

Korean Air
'And then, Canada Spoke Out to Me'
[Radio ad category Grand Prize]

LG생활건강 이자녹스 파운데이션 진동벨 디자인 이미지

LG Household & Health Care 'ISA KNOX'
Foundation Vibration Bell
[Design category Grand Prize]

In 2011

대한항공 '우리에게만 있는 나라' 인쇄광고 이미지

Korean Air
'The Country for Us Only'
[Print ad campaign]

LIONS HEALTH 로고

Lions Health
Silver Lion and Bronze
Lion in Pharma Section

The "Remedies for The Soul" vending machine campaign initiated by Seoul Foundation for Arts and Culture (SFAC) and HS Ad won a Silver Lion and a Bronze Lion in the Pharma section of the Lions Health of the 2016 Cannes Lions International Festival of Creativity held at the Palais des Festivals et des Congrès in France. The "Remedies for The Soul" campaign promoted a vending machine that would give people a remedy for any one of 20 symptoms listed for KRW 500. The key is the selection of 20 symptoms offered by the "Remedies for The Soul" vending machine. SFAC and HS Ad included every significant illness of modern society in the list of symptoms, including "hopelessness," "loss of dreams," "self-detected aging symptoms," "epidemic smart phone addiction," "end stage Monday attack," "loner virus," "rock-bottom self-esteem syndrome." The remedy kit dispensed from the vending machine recommended artworks such as poems, paintings, films, etc. that are helpful for healing or included small yet witty items such as theme maps, vitamins, hand warmers, and band-aids.

마음약방 자판기 사진
마음약방 자판기에서 나오는 제품 사진
마음약방 자판기를 이용하는 모습을 보여주는 캠페인 사진
재생
REMEDIES for THE SOUL
 Pressure of endless competitions
 Excessive working hours
62.9% of citizens living in Seoul, South Korea, are suffering from mild depression
However, only 20% of these citizens receive mental treatments due to negative social prescriptions
Is there any way for them to get a prescription for symptoms of depression
so,foundation for arts and culture that supports public our campaigns in the city.
    Decided to open a special pharmacy on vending machines something people easily use in daily lives.
 REMEDIES for THE SOUL.
People can get remediate kits for mild symptoms of depression.
Dream extinction
Loner virus
The symptoms are expressed in a humorous way in broken down into 20 categories according to data analysis  regeneration.

20 Symptoms
(1)Dream extinction
(2)Loner virus
(3)Epidemic of smartphone addiction
(4)Anger control disorder
(5)Future-bliness
(6)Low self-esteem syndrome
(7)Acute failure of the romantic cell
(8)Irritable cut-throat competition
(9)Endstage Monday attack
(10)People sickness
(11)chronic fatique syndrome
(12)Amotivational syndrome
(13)Escapism
(14)Mind yo-yo syndrome
(15)Acquired aphasia
(16)Sequela of loss
(17)Nervous anxiety
(18)Estrangment from family
(19)Life drop-out syndrome
(20)Age consciousness symptoms

Each your media box provides different prescriptions such as poems movies or art paintings.
How about running across the green grass with a peaceful mind?
not only this it also contains unexpected items such as walking trail maps
Symptom - I get so depressed from Sunday night.
Name of disease - Endstage monday attack.
travel tickets and mandates which can make citizens laughs
How about leaving on a train trip instead of going to work ?
Participation of 100,000 people.
well you go there matching some hidden

Media coverage generated a PR value of 1.75 million dollar.
Self-test depression taken by
over 30,000 people.
Consultation with the doctor increased by 50%.
comedic it's encouraged more citizens to take soft depression test the campaign was successful meeting more people
to receive consultations with the bar
Social media impression 35 million times.
Citizens no longer have to hide their depression symptoms
the campaign was the first up to heal money hurt and wounded hearts for me tease for the soul
REMEDIES for THE SOUL.
                            

2016

  • Grand Prizes in three categories at the Korea Advertising Awards
  • Silver Lion and Bronze Lion at the Lions Health of the Cannes Lions International Festival of Creativity
  • Gold and Silver Prizes at the Delhi Ad Club Awards
  • Minister of Culture and Sport Award at the People's Choice Awards for the Best Advertisement

2015

  • Grand Prize in the radio commercial category at the Korea Advertising Awards
  • UNDPI First Prize Award at the New York Festivals
  • Grand Prize in the online category at the People's Choice Awards for the Best Advertisement
  • Agency of the Year Award at the Seoul Creative Festival

2014

  • Grand Prizes in three categories at the Korea Advertising Awards
  • Grand Prix at the Effie Awards Korea
  • Gold Prize for Young Spikes at the Spikes Asia
  • Grand Prize in the print category at the People's Choice Awards for the Best Advertisement

2013

  • Grand Prizes in two categories at the Korea Advertising Awards
  • Minister's Prize at the People's Choice Awards for the Best Advertisement
  • Gold Prize for Young Spikes at Spikes Asia
  • Bronze Prize in the Film category at the London International Awards

2012

  • Grand Prize at the People's Choice Awards for the Best Advertisement
  • Grand Prizes in three categories at the Korea Advertising Awards
  • Grand Prix at the Seoul Creative Festival
  • Agency of the Year selected by the Korea Association for Advertising and Public Relations

2011

  • Grand Prize in the print category at the Korea Advertising Awards

2010

  • Grand Prize and Minister's Prize at the People's Choice Awards for the Best Advertisement
  • Bronze Prizes in two categories at the New York Festivals

2009

  • Silver Prize in the TV CRAFT category at the Asia-Pacific ADFEST
  • Grand Prize in the print category at the People's Choice Awards for the Best Advertisement
  • Agency of the Year selected by the Korea Advertising Society

2008

  • Grand Prize in the film and video category at the New York Festivals (Korea's first)

2007

  • Bronze prize in the outdoor ad category at the New York Festivals
  • Grand Prize at the Korea Advertising Awards

2005

  • Gold Prize in the consumer promotion category at the New York Festivals

2004

  • Gold AME Awards at the New York Festivals
  • Grand Prize at the People's Choice Awards for the Best Advertisement

2003

  • Silver Lion in the outdoor category at the Cannes Lions International Festival of Creativity (Asia's first)
  • Gold Prize at the Korea Advertising Awards

2002

  • Grand Prize at the People's Choice Awards for the Best Advertisement

2001

  • Grand Prize at the Best Advertising of Outstanding Company Awards

2000

  • Grand Prizes in three categories at the People's Choice Awards for the Best Advertisement

1999

  • Silver AME Awards at the New York Festivals
  • Silver Prize in the print ad category at the New York Festivals

1997~1999

  • Grand Prize at the People's Choice Awards for the Best Advertisement for third consecutive year

1995

  • Bronze Prize at the New York Festivals (Korea's first)

1988~1990

  • Grand Prize at the Korea Broadcast Advertising Awards for third consecutive year

1985~1986

  • Grand Prize at the Korea Broadcast Advertising Awards for second consecutive year

1984

  • First/second prize in the magazine category at Ad Asia

1981

  • Grand Prize at the Korea Advertising Awards

1980

  • Best Creative Prize in the radio category at the CLIO Awards

1974

  • Special Prize in the TV category at the CLIO Awards (Korea's first)
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