<At the 2016 Korea Advertising Awards> HS Ad received most grand prizes by claiming 3 out of 8 grand prizes across all categories. With the latest awards, HS Ad became a grand prize winner for six years in a row. The three campaigns that brought grand prizes to HS Ad this year were the “Reunion with Korean Cultural Heritage Exhibition” campaign for LG Electronics in the promotion category, the “University Student Design Contest” ad for Korean Air in the print ad category, and the “Guest House” campaign for Korean Air in the integrated media ad campaign category.
The "Remedies for The Soul" vending machine campaign initiated by Seoul Foundation for Arts and Culture (SFAC) and HS Ad won a Silver Lion and a Bronze Lion in the Pharma section of the Lions Health of the 2016 Cannes Lions International Festival of Creativity held at the Palais des Festivals et des Congrès in France. The "Remedies for The Soul" campaign promoted a vending machine that would give people a remedy for any one of 20 symptoms listed for KRW 500. The key is the selection of 20 symptoms offered by the "Remedies for The Soul" vending machine. SFAC and HS Ad included every significant illness of modern society in the list of symptoms, including "hopelessness," "loss of dreams," "self-detected aging symptoms," "epidemic smart phone addiction," "end stage Monday attack," "loner virus," "rock-bottom self-esteem syndrome." The remedy kit dispensed from the vending machine recommended artworks such as poems, paintings, films, etc. that are helpful for healing or included small yet witty items such as theme maps, vitamins, hand warmers, and band-aids.
Pressure of endless competitions Excessive working hours 62.9% of citizens living in Seoul, South Korea, are suffering from mild depression However, only 20% of these citizens receive mental treatments due to negative social prescriptions Is there any way for them to get a prescription for symptoms of depression so,foundation for arts and culture that supports public our campaigns in the city. Decided to open a special pharmacy on vending machines something people easily use in daily lives. REMEDIES for THE SOUL. People can get remediate kits for mild symptoms of depression. Dream extinction Loner virus The symptoms are expressed in a humorous way in broken down into 20 categories according to data analysis regeneration. 20 Symptoms (1)Dream extinction (2)Loner virus (3)Epidemic of smartphone addiction (4)Anger control disorder (5)Future-bliness (6)Low self-esteem syndrome (7)Acute failure of the romantic cell (8)Irritable cut-throat competition (9)Endstage Monday attack (10)People sickness (11)chronic fatique syndrome (12)Amotivational syndrome (13)Escapism (14)Mind yo-yo syndrome (15)Acquired aphasia (16)Sequela of loss (17)Nervous anxiety (18)Estrangment from family (19)Life drop-out syndrome (20)Age consciousness symptoms Each your media box provides different prescriptions such as poems movies or art paintings. How about running across the green grass with a peaceful mind? not only this it also contains unexpected items such as walking trail maps Symptom - I get so depressed from Sunday night. Name of disease - Endstage monday attack. travel tickets and mandates which can make citizens laughs How about leaving on a train trip instead of going to work ? Participation of 100,000 people. well you go there matching some hidden Media coverage generated a PR value of 1.75 million dollar. Self-test depression taken by over 30,000 people. Consultation with the doctor increased by 50%. comedic it's encouraged more citizens to take soft depression test the campaign was successful meeting more people to receive consultations with the bar Social media impression 35 million times. Citizens no longer have to hide their depression symptoms the campaign was the first up to heal money hurt and wounded hearts for me tease for the soul REMEDIES for THE SOUL.