“When I called him by his name, he came to me and became a flower.” A brand survives in the market only when it is called by consumers. Advertisements by HS Ad embody customer insight and are a hybrid solution initiating an optimal channel, message, and strategy. An account is the control tower of the hybrid solution.
In order to understand fundamental changes in the marketing environment and discover rapidly changing consumer needs, we move away from the conventional questionnaire survey-based consumer research and measure consumer behavior firsthand and collect/analyze real-time data to generate true insight into consumers.
We find a clue to a solution for issues in consumers' perception on a brand by communicating more directly and provide a solution that encourages a shift in consumer perception and favorable behavior towards the brand
We established a proprietary digital consumer panel and a social media analysis system to effectively collect and analyze data. We collect time series data on behavior and perception in real time from a panel representing demographics and consumers and analyze consumer buzz data depending on marketing issues.
LG Electornics, ‘Today’s ThinQ’
Orange Life, ‘Company Name Chagne’
ebay Korea, ‘G9 Easy Buy’