O2O
O2O
Data, Customer experience, Integrated planning
We study every moment of experience,
purchase, and sharing in the entire purchase
behavioral process of consumers across both
online and offline channels.
1
- Customer Data collection,
accumulation, and
utilization - Customer purchase behavior
and response Integrate and
analyze data and incorporate
the findings into
communication strategy.
ex) Customer traffic line and behavioral patterns, customer response, regional information, etc.
2
- Product
experience content
production - Enhance customer experience
by creating hands-on experience
content using a wide array
of technology.
ex) Digital Vision, AR, VR, AI, etc.
3
- Online/offline
integrated planning - Design a campaign enabling search,
experience, purchase, and sharing
both online and offline
by using customer data.
ex) OBS↔PBS target Promotion, Digital Kiosk, etc.
O2O Team1
LG Electronics Best Shop, LG Household & Health Care, Kolon, TONYMOLY, LABIOTTE, new sales parts
O2O Team2
LG Electronics HE and H&A Divisions, LG U+, etc. Renovation of 6,300 stores worldwide, including Europe, Latin America, Middle East and Africa, Asia, India, China, and CIS
Space Consulting
Team
Global Retail Planning, global flagship store consulting (shopper/promoter/display) and display. Strategy solution development. Space storytelling, Store Lab (consumer behavior survey digital system), shopper research, etc.
BTL Design
Team
Magok Science Park interior directing, Pulmuwon Natural Soul Kitchen, Goyang Terminal Food Cluster, etc.
Ultra-premium product experience space
LG SIGNATURE Exclusive Hall within LG Electronics BEST SHOP Gangnam Main Store
Created in a penthouse concept, a prestigious premium store for the best shopping experience/space sequence with digital signage
Space planning, design, and construction
Difference in Space Model
Hyundai Motor– VR Training Room
Proposed and built virtual training room at Hyundai Motor’s GPC Center
”Space Innovation” to simulate all situations beyond space constraints through innovative technology – a new form of hands-on training
Difference in Space Model
Pulmuone F&C – Busan LCT Observatory
Highest view in Haeundae, Busan / Digital attraction and brand storytelling different from the existing observation decks
Space planning and design guide development: total space concept and story development and brand identity build-up
Account Executive
LG Electronics Global Retail Management
SI (Shop Identity) execution in 35 countries worldwide / Analyzed field sites through a store survey and presented a plan to use space efficiently for optimal product display
ISM (In Store Management)
Design
Official Report of the PyeongChang 2018 Olympic Winter Games
Published the Official Report of the PyeongChang 2018 Olympic Winter Games in three volumes covering the entire process - from the bid to successful hosting
① Bid for PyeongChang 2018 ② The commemorative book ③ PyeongChang 2018 Operations
Difference in Brand Activation
Korea’s best overseas expedition program – most preferred by university students
Program operation and target communication: LG Group’s major event to raise preference of LG among university students, potential customers, and enhance LG’s image as a challenger
