Data, Customer experience, Integrated planning

We study every moment of experience,
purchase, and sharing in the entire purchase
behavioral process of consumers across both
online and offline channels.

브랜드, 공간, 사람



Customer Data collection,
accumulation, and
Customer purchase behavior and response Integrate and analyze data and incorporate the findings into communication strategy.

ex) Customer traffic line and behavioral patterns, customer response, regional information, etc.



experience content
Enhance customer experience by creating hands-on experience content using a wide array of technology.

ex) Digital Vision, AR,        VR, AI, etc.



integrated planning
Design a campaign enabling search, experience, purchase, and sharing both online and offline by using customer data.

ex) OBS↔PBS target Promotion,       Digital Kiosk, etc.

O2O Team1

LG Electronics Best Shop, LG Household & Health Care, Kolon, TONYMOLY, LABIOTTE, new sales parts

O2O Team2

LG Electronics HE and H&A Divisions, LG U+, etc. Renovation of 6,300 stores worldwide, including Europe, Latin America, Middle East and Africa, Asia, India, China, and CIS

Space Consulting

Global Retail Planning, global flagship store consulting (shopper/promoter/display) and display. Strategy solution development. Space storytelling, Store Lab (consumer behavior survey digital system), shopper research, etc.

BTL Design

Magok Science Park interior directing, Pulmuwon Natural Soul Kitchen, Goyang Terminal Food Cluster, etc.

Ultra-premium product experience space

LG SIGNATURE Exclusive Hall within LG Electronics BEST SHOP Gangnam Main Store

Created in a penthouse concept, a prestigious premium store for the best shopping experience/space sequence with digital signage

Space planning, design, and construction

Difference in Space Model

Hyundai Motor– VR Training Room

Proposed and built virtual training room at Hyundai Motor’s GPC Center

”Space Innovation” to simulate all situations beyond space constraints through innovative technology – a new form of hands-on training

Difference in Space Model

Pulmuone F&C – Busan LCT Observatory

Highest view in Haeundae, Busan / Digital attraction and brand storytelling different from the existing observation decks

Space planning and design guide development: total space concept and story development and brand identity build-up

Account Executive

LG Electronics Global Retail Management

SI (Shop Identity) execution in 35 countries worldwide / Analyzed field sites through a store survey and presented a plan to use space efficiently for optimal product display

ISM (In Store Management)


Official Report of the PyeongChang 2018 Olympic Winter Games

Published the Official Report of the PyeongChang 2018 Olympic Winter Games in three volumes covering the entire process - from the bid to successful hosting

① Bid for PyeongChang 2018   ② The commemorative book   ③ PyeongChang 2018 Operations

Difference in Brand Activation

Korea’s best overseas expedition program – most preferred by university students

Program operation and target communication: LG Group’s major event to raise preference of LG among university students,     potential customers, and enhance LG’s image as a challenger