We turn your brand’s dream into a reality.

HSAD‘s Vision

No.1 Marketing
Creative
Company

We recognize the values of our clients' products, services, or the values inherent in the brand, and we unfold them in new stories and diverse ways. As a group of experts, we create better business outcomes through comprehensive customer experiences.

  • HSAD Brand Identity

    heart of storytelling, art of difference heart of storytelling, art of difference

    Heart of Storytelling embodies the essence of storytelling that penetrates the true value of the client's brand, and Art of Difference describes HSAD's unique realm, completed through creative methods that differentiate it from competitors.
  • HSAD Visual Identity We aim to lead the way as a Marketing Creative Company and go beyond the traditional role of an advertising agency to create even greater intrinsic value. Our progressive spirit involves delving deep into the pain points of our clients' brands, identifying discomfort, and resolving it. With a bold typeface and the vibrant red diagonal line of the letter A, we visualize our unwavering determination to grow and leap forward together with our clients.
CEO message
Ae Ri ParkHSAD CEO

As personal daily lives undergo changes with digital technology, innovations disrupting the traditional order are occurring throughout the marketing business. For example, generative AI, personalized data, and ad tech technologies enable more efficient communication than before. However, beyond effectively utilizing technological advancements, it is crucial to answer the question of what the innovation is for.

Utilizing technology effectively is important, but even more critical is the insightful and comprehensive management of customer experiences that captivate the eyes and ears of the targets both online and offline, eventually changing the success of marketing. Based on this, it is the task of ultimately ensuring the success of the client's brand in the market.

HSAD has a history of changing the market by working with numerous brands. We have consistently created brand stories for products, services, and beyond at every moment when customers encounter the brand. Furthermore, as one of the comprehensive advertising companies in Korea, HSAD is creating new customer value beyond the traditional agency business scope and capabilities, such as being the first to rapidly adopt generative AI solutions.

n the end, regardless of the changing times, HSAD is an expert group that achieves the clients’ marketing goals and creates the best business outcomes.
HSAD is more than an advertising company,
it’s the NO. 1 Marketing Creative Company.

We discover answers with our clients,
and have been awarded for our efforts.

  • 10years

    Selected as the top agency
    in marketing performance
    at the Effie Awards the last 10 years

  • 14awards

    Have won 14 awards
    in the last 10 years of
    Korean Advertising Awards

  • Awards include Spikes
    Asia Grand Prize, AdFest,
    Red Dot Design Awards, and more

Table formed with Year, Advertising Festival, Entry Contents, Category
Year Advertising Festival Entry Contents Category
2021 소비자기 선택한 좋은 광고상 국민이 선택한 좋은 광고상 디지털 부문 대상 TV부문
2021 소비자기 선택한 좋은 광고상 국민이 선택한 좋은 광고상 디지털 부문 대상 TV부문
2021 소비자기 선택한 좋은 광고상 국민이 선택한 좋은 광고상 디지털 부문 대상 TV부문

We have experienced the following growth
over the past 40 years.

  • Revenue

    1984

    40.1billion won

    Currently

    1.8trillion won

  • Workforce

    1984

    142
    employees

    Currently

    1,400
    employees

  • Global Network

    1991

    1

    2023

    36

  • Digital Business

    2019

    31%

    2023(approximate)

    50%

  • 1960~80’s
    • 1988 Initiated LG Ad College Student Advertising Award
    • 1984 LG Ad, the comprehensive advertising company of the LG Group, was launched
    • 1982 Managed an exhibition hall at Korea's first international expo
    • 1978 Established an independent advertising agency system as Hui-Sung Industrial
    • 1974 Won the first overseas advertising award in Korea at Clio Awards
    • 1962 Established the first dedicated advertising department for LG Group
  • 1990’s
    • 1999 The company went public
    • 1998 Organized the presidential inauguration ceremony, the first for a private company
    • 1997 Won the Consumer's Choice Award for three consecutive years, a first in the industry
    • 1995 Won Bronze at the New York Festivals (the first time a Korean advertisement received a grand prize at an overseas advertising festival)
    • 1993 Received royalties for the Nike advertisement, the first domestic ad to do so, and exported it
    • 1991 Established LG Ad Tokyo office, the first overseas network
    • 1990 Won the Korean Broadcast Advertising Award for three consecutive years, a first in Korea
  • 2000’s
    • 2009 Won the first silver award in the outdoor advertising category at the Asia-Pacific Advertising Festival
    • 2008 G2R acquired LBest, and LG Ad changed its name to HS Ad
    • 2006 Relocated the headquarters to LG Mapo Building
    • 2004 The holding company G2R and its subsidiary LG Ad were established
    • 2003 Won Asia’s first silver trophy in the outdoor advertising category at the Cannes Lions International Festival of Creativity
  • 2010’s
    • 2018 Official sponsorship for the PyeongChang Winter Olympics was secured
    • 2017 Selected as the Agency of the Year for two consecutive years at the Seoul Ad Awards
    • 2016 Initiated overseas advertising research activities
    • 2014 Organized the opening and closing ceremonies for the Incheon Asian Games
  • 2020’s
    • 2023 The integration of HS Ad, LBest, and G2R is underway, leading to the development of a generative AI marketing solution
    • 2021 Various collaborative agreements related to customer experience management business were established
    • 2020 A dedicated organization was established for the management of digital customer experiences

We’re making brand dreams
a reality all over the world

New York

Tel 1-201-627-1333
Address HSAD America, Inc. 111 Sylvan Ave. 2nd Floor South Building, Englewood Cliffs, NJ 07632
Web www.hsadusa.com

LA

Tel 1-213-251-8822
Address 3550 Wilshire Blvd. Suite 1200 Los Angeles, Ca, 90010

Bangkok

Tel 66-63-271-5772
Address 75/66 Richmond Bldg., 18th floor Sukhumvit 26 Klongtan Klongtoey Bangkok 10110 Thailand

Jakarta

Tel 62-812-8032-4374
Address Gandaria Office 8 20th Floor unit A5, JL Sultan Iskandar Muda, Kebayoran Lama, Jakarta Selantan 12240 Indonesia

Manila

Tel 63-916-763-2838
Address 15 Francisco Legaspi St. Maybunga, Pasig City, Philippines

Taipei

Tel 886-90-829-4288
Address 7F, No.47, Lane3, Jihu Road, Neihu District, Taipei 114, Taiwan R.O.C.

Hanoi

Tel 84-90-229-2100
Address 2503, Keangnam Landmark 72, Me Tri, Tu Liem, Hanoi

New Delhi

Tel 91-9667370066
Address GⅡR Communications Pvt. Ltd. Tower1/North Block, KP Towers, C-001/B, Sector-16B, Noida-201301
Website www.hsad.co.in

Sydney

Tel 61-2-8805-4000
Address 2 Wonderland Drive, Eastern Creek, NSW 2766, Australia

Singapore

Tel 65-6333-6092
Address 8 Temasek Blvd, #27-01, Singapore 038988

Amsterdam

Tel 31-62-943-9811
Address Krijgsman 1, 1186DM, Amstelveen, The Netherlands

Stockholm

Tel 46-721-693-324
Address Esbogatan 18, 164 74 Kista

Frankfurt

E-Mail contact@hsadgermany.com
Address Alfred-Herrhausen-Allee 3-5 65760 Eschborn

Paris

Tel 33-1-49-89-45-27
Address 117 Avenue des Nations, 93420 Villpinte, France,

Warszawa

Tel 48-224-817-215
Address Mokotow Nova, Woloska 22, 02-675 Warsaw, Poland

London

Tel 44-737-733-5937
Address Velocity 2, Brooklands Drive, Brooklands, Weybridge, KT13OSL

Milano

Tel 39-331-142-5968
Address Via Aldo Rossi 4, 20149 Milano (MI) Italy

Budapest

Tel 36-30-352-2970
Address 1097 Budapest, Konyves Kalman Krt. 3/a

Moscow

Tel 7-495-641-5890
Address 6th Floor, 4, 4th Lesnoy per., Moscow, 125047, Russia, GIIR RUS, LLC

Prague

Tel 420-606-304-945
Address LG Electronics Polska SP.Zo.o., Czech Branch Ceskomoravska 2420/15 190 93 Prague 9, Czech Republic

Jeddah

Tel 966-50-897-1202
Address 702A, Jameel Square, Prince Mohammed Bin Abdulaziz St, Al Andalus, Jeddah 23326 , Kingdom of Saudi Arabia

Amman

Tel 962-770-657-907
Address Abdali Project, Rafik al Hariri Avenue, The Boulevard, The Central Square, 5th Floor, Amman, Jordan

Dubai

Tel 971-(0)4-554-7513
Address Al Shatha Tower 24th Media city, Dubai, UAE

Istanbul

Tel 90-532-525-5359
Address Kaptanpasa Mah, Piyalepasa Bulvan No.:73 Ortadogu Plaza, Kat7 Okmeydani. Sisli. Istanbul Türkiye

Tel Aviv

Tel 972-9-954-9241
Address 4th floor, Azrieli Business Park Building E, Medihat ha Yehudim 89 st, Herzliya, Israe

Erbil

Tel 964-751-829-7557
Address Empire business complex Buliding No. C5 1st floor LG office, Erbil, Iraq

Cairo

Tel 20-1-09922-2079
Address Exhibition Area at Ring Read Fifth Settlement, Beside Bavarian Auto, Cairo, Egypt

Johannesburg

Tel 27-11-323-8041
Address Growthpoint Business Park 10A &, 10B Tonetti St, Halfway House, Midrand, 1685, South Africa

Nairobi

Tel 254-20-2327363/65
Address 14 Riverside Off Riverside Drive, Hanover Block,3rd Floor, Nairobi, Kenya

Panama

Tel 507 6595 6973
Address LG Business Center, Calle Aquilino de la Guardia con 48 Este, Marbella,Panama, Republica de Panama

Bogota

Tel 57-313-794-5752
Address Piso 10, Carrera 11 #94A-34, Bogota, Colombia

Lima

Tel 51-945-100-730
Address Av. Republica de Colombia 791-Piso 12 San Isidro, Lima, Peru

Santiago

Tel 56-975-755-498
Address LG ELECTRONICS INC. CHILE LIMITADA AV. ISIDORA GOYENECHEA 2800, PISO 10 LAS CONDES, SANTIAGO CHILE

Sao Paulo

Tel 55-11-99819-3039
Address HSAd, Av. Dr. Chucri Zaidan 940, 3 andar, Vila Cordeiro, Sao Paulo, SP, Brazil

Buenos Aires

Tel 54-11-5352-5454
Address LG Electronic Argentina S.A. Carlos Maria Della Paolera 265, Piso 26, Buenos Aires, Argentina

Guatemala

Tel 502-4163-1265
Address 11 CALLE 19-86 EDIFICIO ADAMANT APTO 413 ZONA 15, VISTA HERMOSA 3, 01001, GUATEMALA, GUATEMALA

Quito

Tel 593-99-731-1791
Address C. 16 N-O - Dr. Francisco Martínez Aguirre 41, Guayaquil 090904, Ecuador

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